The right opportunity for entrepreneurs
The online market continues to grow, as does competition. Gone are the days where you could make large volume, high revenue sales with the classical marketing tools. Of course the 4 Ps (Product, Price, Place, Promotion) are still useful, but whoever wants to reach the largest possible number of consumers must get more creative, put their thinking cap on and come up with something new. Naturally this is accompanied by costs – and offers no guarantee of achieving your desired objective: success.